Canadian Tire recently announced an upgrade to its loyalty program, which will be launched on February 24th, 2012.  The new Canadian Tire Money Advantage rewards program should rank among the best loyalty programs in the country for customer value.

Canadian Tire Money Advantage Rewards

This new program offers members the option to collect Canadian Tire Money Advantage rewards points electronically with a new loyalty card or key chain fob.

Customers who aren’t enrolled in the new rewards program can still collect Canadian Tire Money in paper form as it has existed for 54 years.  Rewards can be redeemed for more than 90,000 products at Canadian Tire stores or donated to Canadian Tire Jumpstart or other eligible community groups.

When Canadian Tire Money Advantage was initially designed, customer research showed that many consumers wanted a more convenient and electronic option to collect and redeem Canadian Tire Money, while other Canadians continue to prefer the iconic Canadian Tire Money paper bills.

Canadian Tire’s upgraded loyalty program provides customers with the best of both worlds.

Earning Advantage Rewards Points

Customers joining the program will earn Canadian Tire Money Advantage rewards points on eligible purchases, even when paying with a major credit card, as well as collect exclusive bonus points on products weekly in flyer and in store.

Points will be redeemable like Canadian Tire Money, with members earning the most points when they use their Canadian Tire Money Advantage card and pay with their Canadian Tire Options MasterCard.  In addition, customers can earn Canadian Tire Money Advantage rewards points everywhere else they shop with their Canadian Tire Options MasterCard.

Customers who choose not to use a Canadian Tire Money Advantage Rewards card will continue to collect paper Canadian Tire Money, by paying with debit and cash – just as they do today.  Customers can look forward to a new release of Canadian Tire Money later this year.

In designing the program, Canadian Tire sought the input of consumers as well as industry experts, including engaging a leading North American customer loyalty firm to review ten of the most comparable and well-known customer loyalty programs in Canada.

According to the study, the Canadian Tire Money Advantage rewards program will rank among the top two in Canada for loyalty programs.  Canadian Tire will use the pilot period to gather firsthand customer feedback on the program.

How Canadian Tire Money Advantage rewards works:

Collecting points:

  • Earn 1 point for every $1 you spend at Canadian Tire stores
  • Earn points with a multiplier when you fill up at Canadian Tire gas bars
  • Earn 3 points for every $1 you spend at Canadian Tire stores when using the Canadian Tire Money Advantage card and paying with a Canadian Tire Options MasterCard
  • Exclusive bonus points in-store, in the flyer, or sent directly to members

Redeeming points:

  • Redeem points in-store for eligible merchandise, just like Canadian Tire Money
  • 100 points = $1
  • There is no minimum – so you can use a few points or save them up for something big
  • Donate points to Jumpstart, or eligible community groups
  • Points have no expiry date and can be redeemed any time towards the thousands of eligible products in-store

Final Thoughts

The new Canadian Tire Money Advantage rewards program was long overdue, as the company held on to the traditional paper money far too long. As their research indicated, consumers are looking for easy and convenient ways to earn and redeem their rewards points.  That’s one of the reasons why the new Air Miles cash feature was introduced, to offer a more convenient ways to redeem points.

I like that you can earn triple points in-store when combined with the affiliate credit card, and I like that the Canadian Tire Money Advantage points don’t expire.  With a spending to rewards ratio of $1:1, that puts this loyalty program on par with the likes of PC Points from PC Financial.

The Canadian loyalty program offering the best value for their customers is still Shoppers Optimum, but the new Canadian Tire Money Advantage rewards program is a step in the right direction.

Pin It on Pinterest