It used to be that the only way to book and redeem travel points with your phone was to dial a call centre and wait for an agent to help. But technology has come a long way and is helping to shape rewards programs by giving consumers unprecedented access to track their points as well as to earn and redeem them. Today you can access your rewards program via mobile app, meaning the afternoons once spent booking travel over the phone, navigating or tracking your points on a paper statement will soon be a thing of the past.

Indeed, why settle for an out-dated statement of your points balance when you can watch your points accumulate, browse all the cool stuff you can redeem your points for, keep track of how much you need for that next dream vacation and even pay with points, all in one seamless and convenient experience? Consumers want to track reward points, shop, and book travel all from their mobile device.

Last month RBC launched its new RBC Rewards app for iOS and Android devices. RBC Rewards, along with its flagship Avion program, has long been a favourite here at Rewards Cards Canada, so I was excited to get the opportunity to test-drive the new RBC Rewards app. Here’s how it works:

RBC Rewards Goes Mobile

Clients can search and book flights, hotels and car rentals, using a combination of points and cash. They can also browse and redeem points at Apple, Best Buy and for RBC Rewards merchandise.

Within the app, clients will find a full mobile shopping experience where they can favourite items within the various catalogue and save travel searches, get relevant offers and merchandise based on interests, and check out with a single cart.

One of the most useful features I found with the RBC Rewards app is the ability see any pending points activity for the past week, including the number of pending points you may be earning with each purchase.

RBC Mobile - Tracking Activity

You can also view your points history, how many points you’ve earned in a month, transaction history, as well as for what you’ve redeemed.

Final thoughts

We’re in an era now where customers are looking for a customized and flexible rewards experience that allows them to view all of their activity, search for and book flights and hotels, and use their rewards points to book and pay for travel all in a seamless environment.

The RBC Rewards app appears to be designed with all of this in mind – giving clients the ability to manage their entire rewards program, from earning to redemption, all on their smart phone. You can download the app today in the App Store or Google Play.

This is a sponsored post written by me on behalf of RBC. All opinions are my own.

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